Improve Your Brand by Sharing Your Connection Story (And Hear Mine during the Inspiring Mom Bloggers Virtual Telesummit)
For 2015, I decided to invest in a new mentor who would help me take my business to a new level. I knew I’d made the right decision when I learned about her philosophy regarding online marketing: connecting with your audience genuinely “is the new currency.” It’s more important than ever to really touch the mind AND heart of your audience because there is so much out there competing for their attention. It’s just like this classic quote from the great Maya Angelou: “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” One of the best ways to touch people’s hearts and improve your brand at the same time is through your connection story.
What is Your Connection Story?
Your connection story shares a struggle you’ve had in the past that makes you human (and therefore humanizes your brand much more, too). It shares something you’ve gone through, how you dealt with it, and what lessons you gained. The reason it is so powerful is because it is the perfect way to make your brand stand for something more than just what you do. When audiences see themselves in your story, they are more likely to want to stay in touch, get to know you, and ultimately buy from you.
Your connection story is typically one that focuses on the journey you took to get to where you are today. It was a great way to show people why I am so passionate about helping women become a “Brand in Demand” and why it’s critical that each of us rises up to become one. Your story is your battle cry. It’s your way of giving meaning to your brand. It helps improve your brand and its presence online.
Hear My Connection Story at the Inspiring Mom Bloggers Free Virtual Telesummit
One of the best platforms to improve your brand and share your connection story is through appearances you make during telesummits. If you’d like to hear how it’s done, I hope you’ll listen to mine (and 21 others) at the Inspiring Mom Bloggers Free Virtual Telesummit which runs from January 5-30, 2015. What I love about this event is that it brings together inspiring women bloggers who are all sharing their unique connection stories and showing how they didn’t let anything stop them from becoming successful. These stories bring meaning to their successes and show that anyone can get what they want in their life if they are willing to see past the challenges.
The topics range include from achieving balance, dealing with financial struggles, conquering fears, health and wellness, marriage and relationships, handling grief and depression…and much more!
Your connection story is the key to standing out and bringing more money into your business while touching a lot more hearts. I hope you’ll take time to work on yours and listen to those of others for inspiration. You’ll improve your brand and show people another side of your business that will make you more magnetic.