Visibility Lessons from a Fast Food Joint and a Shampoo Company

Confession time: I’m obsessed with studying how companies create awesome experiences for their customers, how they sell, and how they get visibility. I’m the kind of gal that actually enjoys studying commercials. And on more than one occasion I’ve watched the Home Shopping Network not to buy a darn thing but to see what exactly those hosts of theirs will say to sell out that sweater. So when I see something a company does that is particularly awesome and attention-grabbing, I have to share ...

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December 17, 2015    Leave a Comment

Stand Out in an Overcrowded Industry: A Lesson from Chocolove

Have you been feeling like your industry is packed with people who do what you do?  When you see that many others are also calling themselves the same title you are (life coach, marketing coach, virtual assistant, etc.), it begs the question: “How do I stand apart from all of them when we all seemingly do the same thing?”  This is related to one of my favorite branding topics: providing a unique customer experience! And, to understand we’ll  talk about another favorite ...

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February 27, 2014    2 Comments

Day 24: The Truth about Standing Out: Do Others Truly Do What You Do?

Sherry Mirshahi-Totten   Brand in Demand,Build Your Best Brand,Standing out

Standing out.  What entrepreneur doesn’t want this for themselves? Everyone wants to be known as distinct, special, and unique.  But many business owners, especially coaches who graduate from coaching schools, quickly realize that there are a lot of people who have the same title they do.  And even worse, it seems like everyone in their industry is doing what they do.  But is this really the truth? Image Credit:Master Isolated Standing Out When It Seems ...

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July 27, 2013    6 Comments


Discover The 3 Simple Brand Tweaks That Will Bring You More Clarity, Visibility... and Clients!