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Brand Case Study: The Food Babe Brand Movement

How do you turn your personal brand into a movement? People ask me this question a lot. I was working with a private client today and sharing with her examples of different movements for her brand.  And one of the websites we looked at together was especially awesome.  So, this week I wanted to share that same website with you.  It’s about Vani Hari, the Food Babe, who was named as one of the most influential people on the internet by Time Magazine. It shows how bringing your personal ...

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August 25, 2015    Leave a Comment

Stand Out in an Overcrowded Industry: A Lesson from Chocolove

Have you been feeling like your industry is packed with people who do what you do?  When you see that many others are also calling themselves the same title you are (life coach, marketing coach, virtual assistant, etc.), it begs the question: “How do I stand apart from all of them when we all seemingly do the same thing?”  This is related to one of my favorite branding topics: providing a unique customer experience! And, to understand we’ll  talk about another favorite ...

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February 27, 2014    2 Comments

Day 12: Four Questions to Ask to Find the Branding Expert Your Business Needs

Sherry Mirshahi-Totten   Brand in Demand,Business lessons

In my last post, I talked about how important it is to find the coach who specializes in the specific problem you want solved and why too many all-in-one solutions may actually cost you much more than you originally invested.  Today, I want to share with you four easy questions that will help you determine if the next coach you hire or the next product you invest in will actually help you with upleveling your business brand. Experts who have very broad products or services aren’t by ...

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July 15, 2013    7 Comments

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