Do you really need a tagline?

One of the top questions I often get from clients is the following: “What should my tagline be?” But the better question in most cases is: “Should I have a tagline in the first place?” If you’ve ever wondered the same thing, read on to see my thoughts on whether you need one (or not). What is a tagline? A tagline is short, 5-to-7-word phrase you can use on your website, in your bio, social media profiles, and any other place you market your business. It sums up your core value ...

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June 23, 2017    Leave a Comment

Visibility Lessons from a Fast Food Joint and a Shampoo Company

Confession time: I’m obsessed with studying how companies create awesome experiences for their customers, how they sell, and how they get visibility. I’m the kind of gal that actually enjoys studying commercials. And on more than one occasion I’ve watched the Home Shopping Network not to buy a darn thing but to see what exactly those hosts of theirs will say to sell out that sweater. So when I see something a company does that is particularly awesome and attention-grabbing, I have to share ...

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December 17, 2015    Leave a Comment

Get more people to say “yes” to you

Want to get more people to say “yes” to you and what you offer? Read on to learn how! We were at Penn State for my brother in law’s graduation and it was h-o-t. Naturally, we wanted ice cream. And we had options. We could’ve gone to a Baskin Robbins ice cream shop, bought a gallon from a grocery store or visited Starbucks for frappuccino as an alternative. Instead, we went to the famous Berkey’s creamery. So we drove to the other side of campus, searched for parking and lugged ...

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August 20, 2015    1 Comment


Discover The 3 Simple Brand Tweaks That Will Bring You More Clarity, Visibility... and Clients!