How Planet Fitness’ Brand and Marketing Tactics Make It An Out of This World Company (Brand Like the Best Case Study)

I’m so proud to share the following guest blog post written by my intern, Brandon Winn and edited by me.  I hope you enjoy it! “Come As You Are.” This is more than just a hit song by 90’s band Nirvana: it’s the main idea behind the flourishing gym known as Planet Fitness. Planet Fitness doesn’t align themselves with fancy, high-end gyms or those targeting body builders.  Because of this, they are carving out a brilliant niche that appeals to the average person who wants to work out in ...

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August 18, 2016    1 Comment


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