Day 14: Building Buzz for Your Business Online (Without Overwhelm)
Building buzz for your business online can get overwhelming really quickly. And with the growth of new social media platforms, it can get so confusing to determine where you should be focused on most to build your impact. Just look at some of the ways you could be marketing your brand:
- Ezine newsletter
- Search Engine Optimization (SEO)
- Facebook personal page and business page
- Google + personal page and business page
- Articles on articles submission sites
- Guest blogging
- Giveaway events
- Online groups
- Facebook “Fan Fridays”
- And on and on and on…
This can all lead to “shiny bright object syndrome:” the distraction that happens when you learn about a new method of marketing or promotion. The danger is you focus on the new and forget what has already been working that has helped in building buzz for your business. This is what leads to a lot of the overwhelm some of you might be feeling.
When I work with my private clients, they want to know the best places to go online to get visibility for their brand that won’t lead to stress and will have the most impact. My answer? It depends! There are two questions you need to answer before you start building buzz and ramping up your present efforts.
Here are two powerful questions to ask yourself as you plan for building buzz:
- Which promotion method can you do consistently? It doesn’t matter if it’s the hottest new way to market. If you aren’t going to do it faithfully, you won’t be able to make much traction. Stick with one or two methods in the beginning and add on more as you feel comfortable (or as you add on team members who can take care of some of it for you).
- Where is your market hanging out? This one is easy to overlook but it’s so true! For instance, if your market is executives, you should include LinkedIn for building buzz for your business. But maybe this market isn’t the type that is on Twitter because the just don’t get it, don’t like it, or have little spare time to be on there. Each market is different so your best bet is to ask them where they like to be online and follow them there.
I know it can seem overwhelming sometimes when you’re figuring out what will work best for your business. But if you keep these two questions in mind, you’ll find the focus you need while avoiding the burnout.