Day 14: Building Buzz for Your Business Online (Without Overwhelm)

Sherry Mirshahi-Totten   July 17, 2013   Brand in Demand,Building buzz,Business growth

Building buzz for your business online can get overwhelming really quickly.  And with the growth of new social media platforms, it can get so confusing to determine where you should be focused on most to build your impact.  Just look at some of the ways you could be marketing your brand:

  • Ezine newsletter
  • Search Engine Optimization (SEO)
  • Affiliates
  • Video
  • Blogging
  • Facebook personal page and business page
  • Google + personal page and business page
  • Articles on articles submission sites
  • Guest blogging
  • Twitter
  • LinkedIn
  • Teleseminars
  • Giveaway events
  • Online groups
  • Facebook “Fan Fridays”
  • Webinars
  • And on and on and on…

This can all lead to “shiny bright object syndrome:” the distraction that happens when you learn about a new method of marketing or promotion. The danger is you focus on the new and forget what has already been working that has helped in building buzz for your business.  This is what leads to a lot of the overwhelm some of you might be feeling.

Building Buzz Can Sometimes Lead to Confusion or Overwhelm

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When I work with my private clients, they want to know the best places to go online to get visibility for their brand that won’t lead to stress and will have the most impact.  My answer? It depends!  There are two questions you need to answer before you start building buzz and ramping up your present efforts.

Here are two powerful questions to ask yourself as you plan for building buzz:

  • Which promotion method can you do consistently? It doesn’t matter if it’s the hottest new way to market.  If you aren’t going to do it faithfully, you won’t be able to make much traction.  Stick with one or two methods in the beginning and add on more as you feel comfortable (or as you add on team members who can take care of some of it for you).
  • Where is your market hanging out?  This one is easy to overlook but it’s so true! For instance, if your market is executives, you should include LinkedIn for building buzz for your business.  But maybe this market isn’t the type that is on Twitter because the just don’t get it, don’t like it, or have little spare time to be on there.  Each market is different so your best bet is to ask them where they like to be online and follow them there.

I know it can seem overwhelming sometimes when you’re figuring out what will work best for your business.  But if you keep these two questions in mind, you’ll find the focus you need while avoiding the burnout.

It’s your turn! Comment below and let me know:  What methods have helped you in building buzz for your business and how have you stopped yourself from the dangers of “bright shiny object syndrome?”

6 Responses to “Day 14: Building Buzz for Your Business Online (Without Overwhelm)”

  1. Gail says:

    A lot of it feels like bright shiny work and overdone…hard to make choices but a social media that gives it all away doesn’t seem to be a great answer! Would love perspective, thanks for great post!
    Gail recently posted…Cover Letter Band-Aids: Fix all those boo-boos!My Profile

  2. I do need to follow these tips!


    Susan Dusterhoft
    Today’s Working Woman
    Susan Dusterhoft recently posted…BelieveMy Profile

  3. Thanks for the encouragement to have a brand-building plan and SKIP the overwhelm by choosing which strategies and activities to focus on and master. It’s such good advice.
    Kate L Williams recently posted…Freedom to GardenMy Profile

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