Get more people to say “yes” to you

Want to get more people to say “yes” to you and what you offer? Read on to learn how! We were at Penn State for my brother in law’s graduation and it was h-o-t. Naturally, we wanted ice cream. And we had options. We could’ve gone to a Baskin Robbins ice cream shop, bought a gallon from a grocery store or visited Starbucks for frappuccino as an alternative. Instead, we went to the famous Berkey’s creamery. So we drove to the other side of campus, searched for parking and lugged ...

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August 20, 2015    1 Comment

Twenty signs that it is time for a rebrand

Sherry Mirshahi-Totten   Brand in Demand

There are good reasons to rebrand your company but sometimes the signs are there and you can easily overlook them.  It is easy to do when you are so close to what you do each day. I get asked often when small businesses should rebrand so I compiled a list of the top twenty signs that show when your business is ready for one. Your sales and number of customers have taken a hit. You feel your current brand feels, sounds and looks stale and outdated; you’ve outgrown it and you’ve evolved but ...

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June 12, 2015    1 Comment

Improve Your Brand by Sharing Your Connection Story (And Hear Mine during the Inspiring Mom Bloggers Virtual Telesummit)

Sherry Mirshahi-Totten   Brand in Demand

For 2015, I decided to invest in a new mentor who would help me take my business to a new level.  I knew I’d made the right decision when I learned about her philosophy regarding online marketing: connecting with your audience genuinely “is the new currency.” It’s more important than ever to really touch the mind AND heart of your audience because there is so much out there competing for their attention.  It’s just like this classic quote from the great Maya Angelou: “I’ve learned ...

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January 5, 2015    2 Comments

Secrets of the Most Polished and Powerful Brands in Demand

Sherry Mirshahi-Totten   Brand in Demand

You’re ready for that next big milestone in your business whether that’s (finally) writing a book, speaking on bigger stages, serving wider audiences, or just getting more publicity. In other words, you’re ready to become a true Brand in Demand.  Brands in Demand in all industries have one thing in common: they are packaged as influencers who know and follow the right branding principles that get them visibility.  Learn the top secrets of  three of the best influencers below. Beyonce:  ...

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November 6, 2014    1 Comment

Prevent a Logo “Uh-Oh” By Asking These Two Super Important Questions

Sherry Mirshahi-Totten   Branding Success,Build Your Best Brand,Logo

Deciding which logo you’ll choose for your brand (or rebrand) isn’t always easy because a logo can mean so much. While it isn’t your brand on its own, it is one of the many things people will identify with your company. A great logo designer will provide a few options and styles so you can pick the right logo for you. But how do you decide which one is “right?” And what are the two magic questions you have to ask to really make the best choice? Read on to find ...

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April 17, 2014    Leave a Comment

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